Council turns long-standing staff member into a Chatbot to support social workers
Peterborough City Council
Ref: SRC-003-GBR-006
Accessed: 3/30/2026
Summary
Official council page confirming Hey Geraldine. Names Geraldine Jinks as the real therapy practitioner with 35 years experience. Development took 3 months with 6-week trial. Geraldine worked with the team to feed information so the AI could answer questions in her 'chatty and direct manner'. 1,200 conversations during trial, 15 minutes saved per conversation, over 300 hours total time saved. Funded through Hospital Discharge fund. Next phase: self-serve version for Peterborough residents. Partners: Datnexa (impact innovation), Outcomes Matter (AI consultant). Geraldine's quote: 'some staff told me they thought they were conversing with me directly'.
View Harvard reference
Peterborough City Council (2024) 'Council turns long-standing staff member into a Chatbot to support social workers', Peterborough City Council. Available at: https://www.peterborough.gov.uk/engagement-hub/council-turns-long-standing-staff-member-into-a-chatbot-to-support-social-workers (Accessed: 30 March 2026).